Difference between revisions of "Messaging Solutions"
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George Lakoff has retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. He is now Director of the [https://matrix.berkeley.edu/initiatives/research-center/center-neural-mind-society Center for Neural Mind & Society] at UC Berkeley. | George Lakoff has retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. He is now Director of the [https://matrix.berkeley.edu/initiatives/research-center/center-neural-mind-society Center for Neural Mind & Society] at UC Berkeley. | ||
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= The Audience: ‘Opinions’ Differ DRAFT = | = The Audience: ‘Opinions’ Differ DRAFT = | ||
Revision as of 06:25, 5 June 2020
Messaging
With the explosion of material online and in social media, linguist and cognitive scientist George Lakoff points out that framing the conversation properly is always important see:
- “Don’t Think of an Elephant! Know Your Values and Frame the Debate” – George Lakoff, Chelsea Green Publishing, 2014
George Lakoff has retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. He is now Director of the Center for Neural Mind & Society at UC Berkeley.
The Audience: ‘Opinions’ Differ DRAFT
According to the IPCC, the biggest impediment to predicting what will happen with global warming is how people will respond. Political will is largely absent but there are signs as of 2019 that this is changing. Moving the ‘Neutrals’ below is expected to be a key factor in any campaign.
Several types of responses seem common when raising concerns about the climate crisis:
| Response | Philosophy | Working For or Against | Percent of Electorate |
| Right, I agree, what can I do? | concerned supporters | For | |
| It’s a matter of national security, we need to have a plan. | patriots | For | |
| Oh, no not again I’m so tired of hearing about climate change, I don’t want to think about it. | apathetics | Neutral | |
| It’s fine the techies will find a solution and all will be well. | optimists | Neutral | |
| I agree but it’s too late, there’s nothing we can do, let me go. | fatalists | Neutral | |
| It’s even worse we’re all going to die. | extinctionists | Neutral | |
| I agree but it’s all part of God’s plan, relax. | evangelicals | Neutral | |
| It’s all bunk, it’s all natural variation. | anti-science deniers | Against | |
| It’s a dark conspiracy by liberals trying to impose a socialist agenda. | right wing fanatics | Against | |
| Doing anything when it’s probably not a problem anyway is going to destroy the economy and jobs – don’t even think about the GND, we can’t afford it. | Fossil fuel industry and their beneficiaries, wealthy conservatives | Against |
An analysis of these types would allow us to construct targeting messaging. Areas of analysis might include by Rep, Dem, Ind, etc,; by Members of Congress; by demographics, etc. etc.; by State.
