Difference between revisions of "Messaging Solutions"
| Line 52: | Line 52: | ||
| − | = The Audience: ‘Opinions’ Differ = | + | = The Audience: ‘Opinions’ Differ DRAFT = |
According to the IPCC, the biggest impediment to predicting what will happen with global warming is how people will respond. Political will is largely absent but there are signs as of 2019 that this is changing. Moving the ‘Neutrals’ below is expected to be a key factor in any campaign. | According to the IPCC, the biggest impediment to predicting what will happen with global warming is how people will respond. Political will is largely absent but there are signs as of 2019 that this is changing. Moving the ‘Neutrals’ below is expected to be a key factor in any campaign. | ||
Revision as of 23:05, 28 May 2020
Contents
Messaging
With the explosion of material online and in social media, linguist and cognitive scientist George Lakoff points out that framing the conversation properly is always important see:
“Don’t Think of an Elephant!” – George Lakoff, Chelsea Green Publishing, 2014
Television & Video Resources
Peril and Promise: The Challenge of Climate Change is a public media initiative from WNET in New York reporting on the human impact of climate change, designed to provide context, scientifically sound information, and fact-based journalism to audiences across every platform of public media. It also focuses on stories of exciting new frontiers of scientific innovation in resilience, mitigation, and clean energy.
WNET (Thirteen) are producers of the PBS P&P series on the ‘Sinking Cities’ of Miami, London, New York and Tokyo. Many other stories are covered in ‘Original Features’ and segments of other shows. The The Climate Reality Project offers "7 of the Best TEDTalks on Climate Change'. One has a message from Greta Thurnberg.
CNBC Sustainable Energy has their own YouTube Channel which includes this video on organizations that want to make the world a more sustainable place:
“Why we're heading for a 'climate catastrophe” is an episode of BBC Newsnight
The Years Project offers a series of documentaries beginning with "Years of Living Dangerously, Season 1 Episode 1: Dry Season"
Other Online Resources
Much good information at Global Climate Change, Vital Signs of the Planet from NASA:
Likewise from the National Oceanic and Atmospheric Administration (NOAA):
To help with discussions, from VOX, on May, 2019
The Unitarian Universalists for a Just Economic Community has some extensive materials as part of a Green New Deal workshop curriculum
See more on Messaging.
Newsletters
The Audience: ‘Opinions’ Differ DRAFT
According to the IPCC, the biggest impediment to predicting what will happen with global warming is how people will respond. Political will is largely absent but there are signs as of 2019 that this is changing. Moving the ‘Neutrals’ below is expected to be a key factor in any campaign.
Several types of responses seem common when raising concerns about the climate crisis:
| Response | Philosophy | Working For or Against | Percent of Electorate |
| Right, I agree, what can I do? | concerned supporters | For | |
| It’s a matter of national security, we need to have a plan. | patriots | For | |
| Oh, no not again I’m so tired of hearing about climate change, I don’t want to think about it. | apathetics | Neutral | |
| It’s fine the techies will find a solution and all will be well. | optimists | Neutral | |
| I agree but it’s too late, there’s nothing we can do, let me go. | fatalists | Neutral | |
| It’s even worse we’re all going to die. | extinctionists | Neutral | |
| I agree but it’s all part of God’s plan, relax. | evangelicals | Neutral | |
| It’s all bunk, it’s all natural variation. | anti-science deniers | Against | |
| It’s a dark conspiracy by liberals trying to impose a socialist agenda. | right wing fanatics | Against | |
| Doing anything when it’s probably not a problem anyway is going to destroy the economy and jobs – don’t even think about the GND, we can’t afford it. | Fossil fuel industry and their beneficiaries, wealthy conservatives | Against |
An analysis of these types would allow us to construct targeting messaging. Areas of analysis might include by Rep, Dem, Ind, etc,; by Members of Congress; by demographics, etc. etc.; by State.
